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Executive Program in Strategy and Innovation

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April 5, 2023

Executive Program in Strategy and Innovation

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The Executive Program in Strategy and Innovation is a comprehensive program designed for executives and leaders seeking to enhance their strategic thinking and innovation capabilities. This program provides participants with the necessary tools and frameworks to effectively manage strategy, drive innovation, and create value in today’s complex business landscape. Through interactive sessions, case studies, and group discussions, participants will learn how to identify emerging trends, evaluate strategic opportunities, and develop innovative solutions to address business challenges.

The Executive Program in Strategy and Innovation is a 12-week program that consists of 12 units. Participants will spend approximately 10-12 hours per week on coursework and assignments.

What Will I Learn?

  • Strategic thinking
  • Innovation management
  • Customer-centricity
  • Design thinking
  • Disruptive technologies
  • Leadership skills
  • Intellectual property management
  • Marketing innovation
  • Financial management for innovation
  • Globalization and innovation
  • Sustainability and social innovation
  • Innovation culture development
  • Entrepreneurship
  • Strategic decision making
  • Value creation
  • Competitive advantage
  • Risk management
  • Industry analysis
  • Digital transformation
  • Organizational change management
Course Curriculum
Introduction to Strategy and Innovation
In this unit, participants will learn how to develop and implement a successful strategy. The unit will cover the key steps involved in strategy formulation, including analyzing the external environment, identifying internal strengths and weaknesses, and formulating a strategic plan. Participants will also learn how to execute a strategy effectively and how to monitor and adjust it over time.
  • Key concepts of strategy and innovation
  • The importance of strategy and innovation for business success
  • Frameworks for understanding strategy and innovation
  • Identifying and evaluating strategic opportunities
  • Developing an innovation strategy
Strategy Formulation and Execution
In this unit, participants will learn how to develop and implement a successful strategy. The unit will cover the key steps involved in strategy formulation, including analyzing the external environment, identifying internal strengths and weaknesses, and formulating a strategic plan. Participants will also learn how to execute a strategy effectively and how to monitor and adjust it over time.
  • Analyzing the external environment
  • Identifying internal strengths and weaknesses
  • Formulating a strategic plan
  • Executing a strategy effectively
  • Monitoring and adjusting a strategy over time
Strategic Innovation and Entrepreneurship
This unit focuses on strategic innovation and entrepreneurship and how they can drive business success. Participants will learn about different types of innovation, including incremental and disruptive innovation, and how to create a culture of innovation within their organization. The unit will also cover the key steps involved in starting a new venture, from ideation to launch.
  • Different types of innovation
  • Creating a culture of innovation
  • Ideation and opportunity recognition
  • Developing a business plan
  • Launching a new venture
Design Thinking and Customer-Centricity
This unit focuses on design thinking and its role in driving customer-centric innovation. Participants will learn how to use design thinking to understand customer needs, develop new products and services, and create a superior customer experience. The unit will also cover the key principles of customer-centricity and how to develop a customer-centric strategy.
  • Understanding customer needs
  • Developing new products and services
  • Creating a superior customer experience
  • Key principles of customer-centricity
  • Developing a customer-centric strategy
Digital Transformation and Disruptive Technologies
This unit focuses on digital transformation and the disruptive technologies that are driving it. Participants will learn about the key technologies that are transforming industries, including artificial intelligence, blockchain, and the Internet of Things. The unit will also cover how to develop a digital transformation strategy and how to leverage digital technologies to create new business models and revenue streams.
  • Key technologies driving digital transformation
  • Developing a digital transformation strategy
  • Creating new business models and revenue streams
  • Opportunities and challenges of disruptive technologies
  • Leveraging digital technologies for competitive advantage
Innovation Culture and Leadership
Participants will learn about the importance of leadership in driving innovation and developing an innovation culture. The unit will cover key leadership skills, such as visioning, coaching, and empowering, and how to create a culture of innovation within an organization. Participants will also learn about the role of organizational structure and culture in supporting innovation.
  • Creating a culture of innovation
  • Key traits of innovative leaders
  • Developing and empowering teams for innovation
  • Leading change in an organization
  • Managing resistance to change
Managing Innovation Projects
This unit focuses on the key principles of project management and how to apply them to innovation projects. Participants will learn how to develop a project plan, manage risks, and monitor and control project progress. The unit will also cover how to manage innovation projects that involve uncertainty and how to measure the success of innovation projects.
  • Project management principles for innovation
  • Developing an innovation project plan
  • Managing resources for innovation projects
  • Key success factors for innovation projects
  • Project evaluation and post-project review
Intellectual Property and Innovation
Focuses on the key principles of intellectual property and how to manage it effectively to support innovation. Participants will learn about different types of intellectual property, including patents, trademarks, and copyrights, and how to protect and monetize them. The unit will also cover how to manage intellectual property in the context of open innovation and collaboration.
  • Types of intellectual property
  • Protecting intellectual property rights
  • Intellectual property strategy and management
  • Commercializing intellectual property
  • Intellectual property and innovation in the digital age
Marketing Innovation and Branding
Focuses on the role of marketing in driving innovation and developing a strong brand. Participants will learn about different marketing strategies, such as customer segmentation and targeting, and how to use them to drive innovation. The unit will also cover how to develop a strong brand identity and how to leverage branding to create customer loyalty and competitive advantage.
  • Understanding consumer behavior and trends
  • Developing a marketing strategy for innovation
  • Branding and positioning for innovation
  • Launching and promoting new products and services
  • Measuring the success of marketing innovation
Financial Management for Innovation
This unit focuses on the key principles of financial management and how to apply them to innovation projects. Participants will learn how to develop a financial plan for innovation projects, including estimating costs and identifying sources of funding. The unit will also cover how to measure the financial performance of innovation projects.
  • Key financial principles for innovation
  • Estimating costs and benefits of innovation projects
  • Financing innovation projects
  • Measuring return on investment for innovation
  • Managing financial risk in innovation
$2,499.00

Material Includes

  • Participants will have access to a variety of learning materials, including video lectures, case studies, interactive simulations, and reading materials.
Durations: 120 hours
Lectures: 50
Students: Max 25
Level: Expert
Language: English
Certificate: No

Material Includes

  • Participants will have access to a variety of learning materials, including video lectures, case studies, interactive simulations, and reading materials.

Requirements

  • To enroll in the Executive Program in Strategy and Innovation, participants should have a bachelor's degree or equivalent work experience. Participants should also have basic knowledge of business and management concepts. The program requires active participation in online discussions, completion of assignments, and a final project. Participants must also meet minimum attendance and participation requirements to successfully complete the program.

Audience

  • Designed for executives, managers, entrepreneurs, and leaders who are responsible for developing and implementing business strategies and driving innovation in their organizations. This program is suitable for individuals who want to enhance their strategic thinking skills and develop the ability to create innovative solutions to address business challenges.